When I started this blog, I always wanted to share some of the best festive collections before they are hard to find. They are still there, the previous TVCs and ads, but I hope to share some memorable ones I saw while browsing YouTube. So, since Chinese New Year 2018 is fast approaching, I will share some that caught my eyes and kept me watching … Continue reading Chinese New Year TVC 2018
I remembered the date perfectly – 1st January 2011. One week of shooting, 6 locations around Malaysia for this 40 second TVC. Tiring but to work with the awesome film crew, long journey, over the hills and through rivers – one of the best experiences in my career. Let’s see, I did the script, went on the production trip on behalf of the client to … Continue reading Uplift Your Senses
Let’s talk about visual. What do we want to see in an ad? Stunning, attractive visual. The visual that shows connections and the kind that audience can relate to. Or visuals that make people wanted the products in the visual, or fairy tale in the ad story to come true in their own life. Something like that. So nice, right? Anyway, one fine day I … Continue reading Visual Power
The one thing I don’t like about traffic jam, is the wait. Drive, shift gear, brake, stop, shift gear, drive and it starts all over again. Then I saw a Mini Cooper with a huge ass Red Bull can on top of it. Since we are all stuck in that jam, I immediately rolled down my window to take a photo of it. Continue reading “Check Out The Bull Mobile!”
What if brands are without names? How do we create logos? How do we sell them? How do we identify which is which? How do we remember specifically what we like, or enjoyed drinking, eating, using and what not? Nice carbonated drink with caramelized flavor? Brand X? Brand Y? The world needs brands and branding. Don’t you think so? Continue reading You Got A Name, Brand?