Who Said Concept Don’t Sell?

I love travelling. If I can do it, if I can afford it, I would. If I can bring my cat with me, I would. But for now, my travelibility is a little limited. One step at a time, one destination at a time, I always tell myself that. Meantime, I tried looking for anything relevant to travelling. In a way, my wish came true.

The agency I worked in previously, is dealing with Tourism Malaysia, to my delight. However, being a government body, there are again, limitations, stringent rules, etc. Oh who cares, lets have fun!

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Yeap, one big, bold word for attention, the visuals for attraction, the rest of the content for support.

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These series of attractive and conceptual ads, though we love it, the client we afraid that its too conceptualized, not enough information. I saw my boss nodding his head.

Too conceptual? You want to fill the whole page with words?! I professionally rolled my eyes.

 

 

 

 

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